UpNorth Software was founded in 2017 in Minnesota — and the name stayed even when the founder didn't. It's a nod to where we're from and how we work: straightforward, durable, built for the long winter, not the demo.
Mitch Carlson founded the practice after falling in love with the Salesforce platform — and the kind of work it makes possible. Solving real problems for real businesses is endlessly rewarding, and the platform keeps it interesting: there's always something new to learn, a harder puzzle to crack, or a better way to build what a client actually needs.
We're a senior-led practice: a principal consultant backed by a trusted network of specialists, scaled to fit each engagement. You get the attention of a boutique with the range of a bigger firm — strategy, configuration, custom development, data, integrations, and AI, all under one roof.
How we work
- Direct access — you talk to the people doing the work
- Honest scoping — if a small fix solves it, that's what we'll tell you
- Documentation as a deliverable — you're never locked in
- Built to outlive the engagement — training and handover included
Certifications & credentials
- Salesforce Certified Administrator